Effective Date: June 20, 2023
1. ABOUT US
3. WHAT TYPES OF INFORMATION DO WE COLLECT?
4. HOW DO WE USE YOUR INFORMATION?
We may use the Personal Data and Non-Personal Data that we collect for the following purposes: o to provide you with the Services, including: ▪ to provide you with access to a forum focused on open-minded and discreet relationships, where members can search for and connect with other like-minded individuals; ▪ to allow members to find other members’ profiles based on preferences or member location and to allow you to create a profile and promote that profile to other members of the Services; o to maintain and improve our Services, including improving the content and functionality of our Platform(s) or customizing our pages or screens; o to tailor the content and information that we may send or display to you, to offer location customization and personalized help and instructions, and to otherwise personalize your experiences while using the Platform(s) and the Services; o to conduct surveys and market research in order to improve the Services; o with your consent or as permitted by law, to communicate with you in connection with the Services including, for the purposes of informing you of changes or additions to the Platform(s), or of any our products and Services we believe may be of interest to you; o to detect and combat fraud, and better understand how to protect your information; o to process your payments and to help resolve payment disputes; o to deliver targeted advertising and promotional offers to you from external companies that are of the highest relevance to your demographic profile; o to manage your account and provide you with customer support; o to protect our own rights and interests, such as to resolve any disputes, enforce our Terms and Conditions, or to respond to legal process; o to protect the rights and interests of members of the site from other members who violate the law or our Terms and Conditions, such as in cases of harassment or threats; o to comply with applicable law; o to save your data, such as your member account, registration, profile data and other data so you do not have to re-enter it each time you visit or use the Services; o to offer more secure access to your account; o to track your return visits to, and use of, the Services in order to create aggregated usage statistics to help us better understand and optimize web usage; o to offer potential match recommendations to you, based on your viewing history and search criteria; and o in connection with a potential sale of our business or assets and/or to manage legal claims against us each of which are described in more detail below. We also use Non-Personal Data. For example, we may collect and analyze aggregated and/or de-identified information to produce statistical data to help us improve our provision of the Services and manage member activity across the Platform(s). The following only applies to members residing in the EEA and UK. We collect your data as a Data Controller when we have a legal basis to do so. The following legal bases pertain to our collection of data: o Our use of your Personal Data is necessary to perform a contract or take steps to enter into a contract with you. For example, this applies to our Processing activities described at 4A, 4G, 4N and 4P above. Where the information Processed is a “special category of personal data” (known as sensitive data – in particular health information or information about your sexual preferences or ethnicity), we require an additional lawful basis, which will be your consent. o Our use of your Personal Data is in our legitimate interest as a commercial organization to make improvements to our products and Services and to expand our business. For example, this applies to our Processing activities described at 4B, 4C, 4D, 4H, 4M, 4Q (save where we need consent by jurisdictional law) and for certain purposes in 4F and 4I. o Our use of your Personal Data is necessary to comply with a relevant legal or regulatory obligation that we have, in particular, where we are required to disclose Personal Data to a court, tax authority or regulatory body in the event of an investigation. For example, this applies to some purposes involved our Processing activities described at 4E, 4F, 4J, 4K and 4L. o Our use of your Personal Data is in accordance with your consent. For example, this applies to our Processing activities described at 4E, 4H, 4K, 4M, 4N and 4O (in each case where required by jurisdictional law).
5. HOW WILL WE SHARE YOUR INFORMATION?
6. DATA TRANSFERS
As we have a global business operation, your Personal Data may be transferred between Amylamore.com and our parent, subsidiary or sister entities, or disclosed to service providers to enable their provision of services. As a result, your Personal Data may be collected, stored, accessed, used, and/or disclosed (as aforementioned, these activities involve “Processing” your Personal Data) in countries outside your jurisdiction of residence. For example: (i) we host Amy lamore in the USA; (ii) we provide customer support in European Economic Area member states (including Cyprus) and, potentially, other countries; and (iii) some of your information which we use to send you email messages may be stored by a third party in the United States. Additionally, your profile will be accessible by members all over the world. If you are concerned about this, you can stop using our Services at any time. Some of these jurisdictions do not have an equivalent level of data protection laws as those in your country; however, we will take steps to ensure that the information receives the same level of protection as if it remained within your country of residence. In particular, if you are a resident of the European Economic Area or the United Kingdom, whenever we transfer your data outside of Europe/the UK we will either: (a) ensure that the country is deemed adequate by the European Commission; (b) put in place Standard Contractual Clauses or (c) implement appropriate safeguards approved by the European Commission to ensure an adequate level of protection in compliance with applicable data protection laws. You have a right to request details about the appropriate safeguard where this is documented (but it may be redacted to ensure confidentiality).
We take the protection of your Personal Data seriously. We implement appropriate measures and take steps to protect Personal Data against loss and theft as well as unauthorized access, disclosure, copying, use, and modification using security safeguards, including physical, organizational and technological measures, commensurate with the sensitivity of your Personal Data. Our employees who have access to your Personal Data are made aware of the importance of keeping it confidential. Where we use service providers who might have access to your Personal Data, we require them to have privacy and security standards that are comparable to ours. We use contracts and other measures with our service providers to maintain the confidentiality and security of your Personal Data and to prevent it from being used for any other purpose. Please be aware that no data security measures can guarantee complete security. You also should take steps to protect against unauthorized access to your phone, other mobile device, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, relying on two-factor authentication, and keeping your log-in and password private.
8. HOW LONG DO WE KEEP THE PERSONAL DATA WE COLLECT?
We keep your Personal Data for as long as it is required for the purposes for which it was collected, or as otherwise permitted by applicable law, after which we delete or de-identify your Personal Data, rendering it Non-Personal Data. In general, we retain your Personal Data for a period of time corresponding to a statute of limitations setting out the period during which legal claims may be filed in court. For example, we’ll retain your Personal Data during the statute of limitations period, to maintain an accurate record of your dealings with us and, as applicable, assert or defend against a legal claim. We automatically delete data where an account has been inactive (e.g. no messages sent, etc.) for 12 months. As a general rule, we will hold purchase information for 6 months past account deletion to ensure that we can deal with any chargeback/payment penalties. However, in some circumstances, we may retain Personal Data for other periods of time; for instance, where we are required to do so in accordance with legal, tax and accounting requirements, or if required to do so by a legal process, legal authority, or other governmental entity having authority to make the request or demand, for so long as required.
The Platform(s) and Services are not for use by individuals under the age of 18 years old. Accordingly, we do not knowingly collect, store, access, use or disclose the Personal Data of individuals under 18 years old. If you are under the age of 18 years, please do not use the Services or provide any Personal Data, even if prompted by the website to do so.
You have the ability to exercise the following rights: o Right to Withdraw Consent. You have the right to withdraw your consent at any time, subject to legal and contractual restrictions. For example, if you wish to opt out of receiving electronic marketing communications, communications that suggest matches to you, or other types of non-transactional communications, you can change your settings in your account on the website (via the “Notifications” section under “Settings”) or in a mobile application (via the “Contact Options” section), use the 'unsubscribe' or ‘email preferences’ link provided in our emails, or otherwise contact us directly and we will stop sending you electronic marketing and/or other non-transactional communications per your instructions. For greater clarification, “transactional communications” include but are not limited to such things as welcome emails, billing information, payment receipts, payment cancellation, password reset instructions, advisory emails about safeguarding your security and privacy, and confirmation of account deactivation. Note that if you wish to stop receiving transactional communications, you will have to delete your account as these communications are necessary to provide you with the Services. o Right of Access, Rectification and Erasure. You have the right to request access to and obtain a copy of any of your Personal Data that we may hold, to request correction of any inaccurate data relating to you, and to request the deletion of your Personal Data under certain circumstances. Please note that you can hide certain information visible to members of the Platform(s) at any time by going to the “Profile” and “Settings” sections in your account on the website, or the “Profile Options” section in your account in the mobile applications. o Data Portability. Where the Personal Data is Processed by automatic means, you have the right to receive all such Personal Data which you have provided us in a structured, commonly used and machine-readable format, and also to require us to transmit it to another controller where this is technically feasible. o Right to Restriction of Processing. You have the right to restrict our Processing of your Personal Data (meaning we could only store it, unless we have your consent or as otherwise required by law) where: ▪ you contest the accuracy of the Personal Data, until we have taken sufficient steps to correct or verify its accuracy; ▪ where we no longer need your Personal Data for the purposes of the Processing, but you require such Personal Data for the purposes of a dispute, complaint or proceeding. o Right to object to direct marketing (including profiling). You have the right to object to our use of your Personal Data (including profiling) for direct marketing purposes, such as when we use your Personal Data to inform you of our promotions or those of third parties. You also have the right to lodge a complaint with the privacy commissioner with jurisdiction over your place of residence if you consider that the Processing of your Personal Data infringes applicable law (although we ask you to try resolve any complaints with us first). If you would like to exercise any of these rights, please contact us using the contact information provided in Section 15, below.
11.COOKIES AND OTHER TRACKING
Where we have necessary permissions and consents in accordance with jurisdictional laws: (a) we will send you marketing information about our Platform(s) and our Services, and about other products and services we, our affiliates and/or third parties offer, where we legitimately believe this may be of interest to you; and (b) this content will be personalized. Where you have specifically requested marketing information from us (which may be about us, our affiliates and/or third parties) or have expressly indicated that you would like to receive details about special offers, we also will send promotional offers (which may be related to our Services or about services offered by our affiliates and/or third parties). Depending on your marketing preferences, marketing may be carried out by email, push notifications or other electronic channels. If you change your mind, you can choose to unsubscribe from receiving these marketing communications. You can do this by clicking the ‘unsubscribe’ or ‘email preferences’ link in any of our emails, via the “Notifications” section under “Settings” in your account on the website, via the “Contact Options” section in your account in a mobile application, or by contacting us (see Section 15, below).
We use Personal Data that you provide in your member profile combined with certain algorithms and machine-based learning to improve our Platforms’ search functions and to present profiles to you which are more likely to be of interest, in particular based on the demographic data of individuals with whom you interact in order to present more profiles of other similar members. You can elect to change your preferences at any time in your profile. This does not amount to "automated decision making" which would have any significant impact on you.
14.ACCESS AND UPDATES
You have the opportunity to: (i) opt out of certain communications; (ii) modify/update Personal Data you have provided to us; and, (iii) hide certain information visible to members of the Platform(s), at any time by going to the “Profile” and “Settings” sections in your account on the website, or to the “Profile Options” and “Contact Options” sections in your account in the mobile applications. Please be aware that there may be a short delay for any custom changes you make to take effect on the public areas of the system. Please also note that changing or deleting your information through the “Profile” or “Settings” sections in your account on the website or the “Profile Options” section in your account in the mobile applications, or opting out of email notifications sent by us, only will change the data in our database for the purpose of future activities and communications. Subject to certain restrictions required or permitted by law, you have the right to access Personal Data we hold about you and to have any concerns you may have about our policies and practices addressed. In addition, you have the right to obtain information regarding our policies and practices as they relate to the collection, storage, access use and disclosure of Personal Data, including with respect to the transfer and storage of your information outside your home jurisdiction, and to request updates to, or correction of, your Personal Data.
If you have any questions or concerns regarding our policies and practices related to your Personal Data, please contact our Data Protection Officer/Chief Privacy Officer at firstname.lastname@example.org, or by writing to us as follows: If you are a Canadian or USA resident AmyLamore.com Attn: Chief Privacy Officer PO Box 10012 Innisfil, Ontario Canada M4P 1E4 For all inquiries which do not relate to privacy issues or concerns, please contact us using our Contact Form. We aim to resolve all complaints promptly. For residents of the European Economic Area, if you are not satisfied with any resolutions proposed, or if you have concerns with Processing of data, you may contact your local data protection authority, a list of which is found here.